STRATEGIC COMMUNICATION CAPABILITY AND PERFORMANCE OF WATER SERVICE PROVIDERS IN MOMBASA COUNTY, KENYA

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Published Oct 23, 2024
DOI https://doi.org/10.61426/business.v5i1.258

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ESMAIL ALI HUSSEIN
MBA Candidate, Strategic Management, Department of Business Administration, School of Business, Jomo Kenyatta University of Agriculture and Technology, Kenya
JAMES GITARI, PhD
Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya
BARRACK OKELLO
Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Abstract

This study investigated the influence of strategic communication capabilities on the performance of Water Service Providers (WSPs) in Mombasa County, Kenya. Grounded in the Resource based view, the research adopted a descriptive research design targeting management staff from seven institutions responsible for water service provision in Mombasa County. A census approach was employed, with the sample size comprising 167 respondents, including both upper and lower management levels across these institutions. To ensure the validity and reliability of the research instruments, a pilot test was conducted with management staff from Kilifi-Mariakani Water and Sewerage Company and senior non-management staff at the Coast Water Works Development Agency (CWWDA). The pilot test confirmed the reliability of the questionnaire, with a Cronbach's alpha value above 0.7 for all variables, indicating acceptable internal consistency. Additionally, diagnostic tests confirmed the suitability of the data for regression analysis. Data collection was conducted using structured questionnaires, with analysis performed using the Statistical Package for Social Sciences (SPSS) version 27.0. The study employs both descriptive and inferential statistical methods to test the relationships between the identified strategic communication capabilities and WSP performance. The findings revealed that Strategic communication influenced the performance of water service providers in Mombasa County. The study, therefore, recommends that; there is need for clear communication between the organization and alliance partners to improve service delivery.

Article Details

Issue
Vol 5 No 1 (2024)
Section
Articles
Author Biographies

ESMAIL ALI HUSSEIN, MBA Candidate, Strategic Management, Department of Business Administration, School of Business, Jomo Kenyatta University of Agriculture and Technology, Kenya

MBA Candidate, Strategic Management, Department of Business Administration, School of Business, Jomo Kenyatta University of Agriculture and Technology, Kenya

JAMES GITARI, PhD, Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

BARRACK OKELLO, Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

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