COMPETITIVE POSITIONING ON PERFORMANCE OF MICRO FINANCE INSTITUTIONS IN RWANDA
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Abstract
This study examined the impact of competitive positioning on the performance of Microfinance Institutions (MFIs) in Rwanda. It explores how MFIs differentiate themselves through product diversification, technological innovation, customer service excellence, geographical reach, and strategic partnerships. The performance of MFIs is assessed using financial metrics, outreach, and client impact indicators. The target population of the study comprised of 200 respondents from 22 MFIs registered as public limited companies and 18 MFIs were registered as non-Umurenge Saccos in Rwanda. Both qualitative and quantitative data was collected through structured questionnaires. The questionnaire was pretested before data collection for validation and reliability. The collected data was coded and analyzed using both quantitative and qualitative methods with the help of descriptive and inferential statistics. The Statistical Package for Social Sciences version 21 was used. Testing of hypotheses was done using analysis of variance. Variance Inflation Factor was used to illustrate the significance of the association between strategic alignments on performance of MFIs in Rwanda. Analyzed data was presented using tables and percentages.
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