STRATEGIC COMPETITIVE POSITIONING AND PERFORMANCE OF AGRICULTURAL COOPERATIVES IN KENYA

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Published May 19, 2024
DOI https://doi.org/10.61426/business.v5i1.200

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JANE MUTHONI NYAGA
Jomo Kenyatta University of Agriculture & Technology, Kenya
GREGORY SIMIYU NAMUSONGE, PhD
Jomo Kenyatta University of Agriculture & Technology, Kenya
PETER SITUMA SASAKA, PhD
Technical University of Mombasa, Kenya

Abstract

The objective of this study was to investigate strategic competitive position and performance of agricultural cooperatives in Kenya. The target population was 80 agricultural cooperative societies in Embu, Tharaka Nithi and Meru Counties Kenya by 2018. The study used stratified sampling technique to select a total of 200 respondents from managers of the agricultural cooperatives. Questionnaires were administered randomly to the sample of 200 across the management of the cooperatives after a pilot study involving 25 managers in 10 sampled agricultural cooperatives by drop and pick method. The researcher used quantitative research design. Data was screened to identify any missing data and was further tested for reliability and validity. Data was analyzed and presented by use of SPSS. Pearson’s Correlation analysis was used to explore the relationship among the variables. Reliability was tested using Cronbach’s Alpha. The pilot study played a crucial role in refining the research instrument and ensuring its validity and reliability. Cronbach's alpha was utilized to assess both aspects, providing valuable insights into the consistency and accuracy of the data obtained. Normality was tested using Kurtosis, Skewness and Kolmogorov Smirnov (K-S) test. Multicollinearity was tested. Inferential statistical technique, the chi-square was used to make analysis of the factors under study. Computation was done, and presentation in form of graphs and tables. The findings revealed Strategic Competitive Positioning predicted performance of agricultural cooperatives in Kenya. The competitive positioning driver of the cooperatives was influenced substantially by Cost Leadership, Product Focus, and Differentiation, respectively in that order. The study further recommended that the agricultural cooperatives need to focus on product development and provide a broad range of products most of which should be better product than their competitors. 

Article Details

Issue
Vol 5 No 1 (2024)
Section
Articles
Author Biographies

JANE MUTHONI NYAGA, Jomo Kenyatta University of Agriculture & Technology, Kenya

PhD Student, Jomo Kenyatta University of Agriculture and Technology [JKUAT], Kenya

GREGORY SIMIYU NAMUSONGE, PhD, Jomo Kenyatta University of Agriculture & Technology, Kenya

Professor, Jomo Kenyatta University of Agriculture and Technology [JKUAT], Kenya

PETER SITUMA SASAKA, PhD, Technical University of Mombasa, Kenya

 Lecturer, Technical University of Mombasa, Kenya

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