SOCIAL NETWORKS USE AND AGRICULTURAL INFORMATION AMONG SMALL SCALE FARMERS IN KENYA

Abstract

This study investigated the effects of social networks us on agricultural information among small scale farmers in Kenya. The study was purely literature reviewed and used both published and “gray” literature. The documents used for analysis and reporting consisted of journal articles, books, book chapters, and research reports. The study used qualitative analysis. The study found out that there was information need by small scale farmers, who sought the information on social networks. The findings showed that small scale farmers could access information with ease at comfort of their homes, anytime and anywhere. The study showed that the platforms were convenient and cheap. The study concluded that farmers were seeking for reliable information and that they had positive attitude towards the platform used. It was noted that the social media platforms and Youtube were often used by farmers for networking, education and marketing their produce. The study recommended that Organizations, National and County governments should embrace use of social networks platform to inform farmers.